Friday, March 25, 2011

Results

This is the analysis of the post production questionnaire, designed to gather audience feedback on our productions.
Website
This first graph was for the question "How does our website compare to your favourite artists website?". This question was designed to see whether our website was up to the standards of a professional bands website, and whether it looked realistic as a media text. 40% said that the colour was better on our website, which is something, from our pre-production research which came across as very important. In getting this right, we have boosted our chances considerably of this website being professional. 20% said our website wasn't as plain as their favourite artists website, which is a good thing as it makes our one more appealing. 20% felt that our website was better over all, and another 20% felt that our detail was better, which is always a good thing.
The second question was "Did the website catch your eye?". This questionnaire was designed to see whether our website jumped out the page enough to make the website memorable and make people want to visit it again. 80%, a vast majority said yes, so this is a positive thing as people are more likely to remember the website as it really jumps out the page and catches their attention.
The third question was "What don't you like about our web page?" . This question was designed to find out where we may have gone wrong with our web design. 60% said that they felt it was a bit plain and simple, which is something we decided to go for, so as to not over complicate things. 20% said there wasn't enough detail, which contradicts our first graph which said that they liked the level of detail we have, and 20% said that they didn't like the choice of location we used for the images. These 3 areas are something we could work on, if we were to develop the website further.
The fourth question was "What would you do to improve our website?". This question was designed so that we can see any elements of the website we could improve on if we were to develop the website further. The most popular, attaining 50% was having pictures in a recording studio, and the second attaining 30% colour. Due to the 1st graph showing a positive reaction to the colours we used, we assumed that this meant use a broader range of colours. The two least popular, attaining 10% each were nothing and more detail.
The fifth question we asked was "Did our website give the right look and feel for a rock band website?". This question was designed to see if we reached our target audience. 90% said yes, so we are happy that we did reach our target audience.
To find out what we did really well we asked, "What features did you like most about our website?". 50% said the filter we used on the text was really effective, something which we ourselves are pleased with as we spent a lot of time debating whether to use it or not. 40% said they liked that the website wasn't boxed together, something which we gathered from our pre-production research.30% said it was nice to look at and 20% said they enjoyed the simplicity of it.
The 7th question was "Do you feel we took into consideration your answers from the previous questionnaire?". 80% said yes, showing that they are satisfied that their ideas were thought about and implemented in our production of our website homepage.
To find out whether we had achieved our goal of having a positive effect on our audience, I.E. them buying the product, or viewing it at least, we asked the question "If this website was launched, do you feel it would have a positive effect on you?". 70% said yes, so we can safely say that we did well in producing a text which delivered to our target audience.

DVD cover
Our first question was "How does our DVD cover compare to your favourite artists?". This question was designed to see whether we produced a realistic text. 10% said it was very good, which is a huge positive, backed up with 40% saying good, and 10% saying O.K, only 40% giving slightly negative feedback. We are pleased with these results.
The second question was "Does our cover capture your eye?". This question was designed to see whether our DVD cover stood out, and therefore make people more likely to purchase the package. 60% said that they felt that it did capture their eye and that it stood out, 40% gave negative feedback, but we still feel that this is largely positive and our pleased with this result.
The third question was "What didn't you like about our DVD cover?". 20% said that it was unprofessional and cramped, which is something which we do not agree with, as we followed the codes and conventions of producing a DVD cover, but 20% also said they wouldn't change anything. 40% said they would have used better images.
The 4th question was "How would you improve our DVD cover?". 20% again, said less cramp, while they also said nothing. 30% suggested a better image on the front, something which we do agree with, and 30% said more blurb on the back of the cover.
The fifth question was "Does our DVD cover deliver the feeling of a rock music DVD?". 70% said that they felt it did deliver the feeling of a rock music, something we took very positively.
We asked this next question to see what parts of the DVD cover our audience did like. We asked "What features did you like best of our DVD cover?". 40% said they liked the filter on the flag, something we were really pleased about, and 60% said they liked the images around the track list. The track list and the blurb were also mentioned, both being allocated 20%.

The 7th question was "Do you feel we took into consideration what you said on the preproduction questionnaire?". 80% said yes, which is a good thing as it shows that our audience like our text and like that we have produced a text based on what they liked/didn't like.
The 8th question was to find out whether we have achieved our goal when making this production. We asked "If this DVD cover as to be released as part of a promotional package, would be effected positively by it?". 60% said yes, giving us a strong impression that our audience were satisfied with our product.

Promo video
The first question we asked was "How does our promotional video compare to that of your favourite artist?". 80% said good or O.K, so our feedback from this was largely positive, which is good as it shows that our texts are realistic.
The second question we asked was "If you saw this music promo video, would you buy it?". This question was designed to see whether we could actually promote the band using this video. 60% said that they would, so a majority of our interviewees felt that it was worthy of buying, therefore promoting the band.
The third question we asked was "What don't you like about our music promo video?". 40% said that it seemed rushed, which is an effect we were going for, maybe too much, 20% said that the music didn't go with the video, which is a fair comment, as we recorded them practising some of their heavier songs, and they allowed us use of their acoustic songs. 30% said the music didn't go with the genre, which is for the same reasons as before, and 10% said they didn't like the change of locations.

The fourth question was "What would you do to improve our promo video?". 40% said better editing, by this we assume slower cuts.60% said sync audio better, but with the right songs we would have been able to do that, 20% said nothing and 20% said to stay with one location.
The 5th question was "Do you feel that our music promotional video delivered what you would expect from rock music promo video?". We asked this as it is important that people understand the text. 50% said yes, 50% said no, but the ones who said no didn't give a reason.
We asked "What features of the music promo video did you enjoy the most?" as we felt it important to understand more what people liked about our video, so, if we came to re-do it, we would know what to definately feature. 40% said it looked O.K, 30% said the music was good, we are assuming that they liked to listen to it, 30% said they enjoyed the parts with the interview with the lead singer, 20% said that they liked that it wasn't too short.
We again asked "Do you feel we took your answers into consideration from the preproduction questionnaire?". 60% said yes, which is good positive feedback.
The final question we asked was "If this promo video was to be released as part of promotional package, do you feel you would be effected in a positive way by it?". 50% said yes, 50% said no, which isn't too bad, as producing a video like this is very challenging.

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